Martin Kneebone

Martin Kneebone brings a detailed understanding of fresh fruit and vegetables as a result of experience in all parts of the food supply chain. His company Freshlogic is a Melbourne based specialist provider of market insights to commercial and government stakeholders involved in fresh food production and marketing across Australia and SE Asia. Freshlogic’s ability is enabled by a set of research and analysis capacities designed expressly to provide commercial insight into fresh food markets. Martin will share insights on the drivers of market information in vegetable supply chains and how this has influenced how Freshlogic have designed the wholesale price reports in the pilot project.