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#HortCon22

Carlo Magni

Global Consumer Insights Director
FORWARD Insight and Strategy


Global Consumer Insights Director at FORWARD Insight & Strategy - Carlo specialises in using consumer insights to identify great products and positioning opportunities in horticulture, and the Primary Sector overall.

Carlo is one of two Executive Directors and Partners at FORWARD Insight and Strategy (Auckland, New Zealand). Carlo has over 25 years experience in using sensory research to identify winning cultivars within breeding programs, having worked with leading Primary Sector businesses such as Dole, Zespri, T&G, Westfalia Fruit, and many more.

Speaker Sessions

June 07, 2022

Identifying winning cultivars

Exhibition Halls 1 & 2

1400 - 1420

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