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Catherine Velisha

Managing Director
Velisha Farms


Catherine Velisha is a third-generation vegetable grower and Managing Director at Velisha Farms, a Victorian-based vegetable growing operation with sites at Werribee South, Caldermeade and Shepparton, along with interstate partner growers.

Catherine has worked in the fresh produce sector for over 19 years and has been involved in all aspects of the horticulture and industry supply chain.

She is known as a pioneering industry and education advocate. Catherine is the founder of VEG Education, a registered training organisation created specifically for the horticulture industry that is underpinned with practical and legal experience.

The VEG Education platform enables Catherine and the wider horticulture industry to share their love of vegetables with consumers, as well as communicating with the next generation via a variety of unique school and community programs.

Catherine is also the creator and host of VEG TV and is one of the main presenters on Channel 10’s cooking television series @mymarketkitchen, which has seen her forge a path as a reliable expert voice and spokesperson for the horticulture sector across mainstream media.

Speaker Sessions

June 07, 2022

Women in Horticulture

Meeting Room M4

1410 - 1500

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