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John Simonetta

Chief Commercial Officer - Perfection Fresh Australia


John has extensive experience in the industry, having grown up in a family business which has evolved into Perfection Fresh – a $700m national and international fruit and vegetable business.

He joined Perfection Fresh as Chief Financial Officer in 1997 before moving in 2005 he moved into the role of Chief Operations Officer.

John took up his current role as Chief Commercial Officer (CCO) in 2015 and heads up the Commercial side of the business, including Sales, Marketing, Supply, Order Fulfilment and Planning. He is also responsible for the Perfection Fresh trading floors across 4 central markets in Australia. The customer reach of Perfection Fresh spans Chain store retailers, Independent operators, Foodservice, QSR & On line channels.

As CCO, he has restructured the sales and supply teams from a segregated departmentalised-focused approach to streamlined product-focused category teams, allowing each part of the supply chain to work towards the same goals.

He has overseen a complete re-brand of Perfection Fresh, launched more than 50 new products, and introduced product marketing for proprietary products such as Qukes and Calypso.

He has held positions on industry committees and currently sits on the Australian Blueberry Growers’ Association Committee.

Before joining Perfection Fresh, John graduated from Law and spent five years working at a Sydney law firm.

2022 GALLERY