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#HortCon22

Peter Hathaway

General Manager, Macro Wholefoods Company


Peter leads the Macro Wholefoods Market business within Woolworths Food Company and is passionate about helping customers make little differences through products that provide simple, honest goodness. For the best part of 20 years Peter has led teams responsible for producing, ranging and marketing food & beverages.

In 2011 Peter joined the Woolworths Group predominantly focussing on Woolworths food & drinks brand ranges during a period of great growth and success for the respective own and exclusive brand businesses.

During his tenure, his roles have included; General Manager (GM) – Marketing Woolworths FoodCo, GM Marketing – Woolworths International, GM Marketing – Woolworths Metro, GM Pinnacle Drinks, and Head of Communications & Brand Strategy Cellarmasters.

Speaker Sessions

June 09, 2021

Macro – the bigger picture

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08:30 - 09:20

2022 GALLERY