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Samantha Parker

Group Marketing Manager - Hort Innovation

Samantha Parker is setting the category marketing agenda for fresh produce as the Group Marketing Manager at Hort Innovation. Leading the strategic delivery of $5.6M+ marketing programs designed to drive demand for a portfolio of 12 Australian vegetable, fruit & greenlife brands.

Over the past 16 years, Samantha’s career has spanned across Australia and the UK, working for household names such as Oporto, Wagamama, Jamie Oliver’s Food Foundation, Google and Compass Group, specialising in food marketing, behavioural science activations and data driven campaigns.