Shansel Sami is a Director in the Customer Success team at NielsenIQ, where she partners closely with fresh industry stakeholders to deliver high value consumer and shopper insights. With deep expertise in consumer panel data, Shansel supports decision making across retail strategy, ranging, marketing and demand stimulation within fresh produce. With more than 20 years of FMCG experience, Shansel brings a breadth of perspective gained from working across multiple roles, clients and categories. She is recognised for translating complex data into commercially relevant insights that support both retailer and supplier conversations across the fresh industry.