• A fresh produce grower/business that is outstanding across all aspects of production, including: growing, product quality, environmental management and staff management.
• A grower/business that is innovative, challenges convention and implements efficient practices (such as integrated pest management, minimising wastage, water conservation, precision agriculture, technology advances, and value-adding to product).
• A grower/business that actively contributes to the broader industry (such as participating in industry committees, forums, international R&D tours, conferences or field days).
