Justine Coates

Managing Director,
Plus One Serve

Justine is the Managing Director of Plus One Serve and a passionate advocate for sustainable futures that benefit both people and the planet. With over 20 years’ experience, she has led strategy and stakeholder engagement across public, private, and global sectors. Formerly General Manager – Marketing and International Trade at Hort Innovation, Justine played a key role in supporting growers during COVID-19 and spearheaded The Good Mood Food campaign. She brings deep expertise in agriculture, health, consumer behaviour, and sustainability from roles at Hort Innovation, AUSVEG, Nutrition Australia, Weight Watchers, Cleanaway, Lion Co, and more, now advising businesses through project consulting.