This premier award recognises outstanding achievement in the field of marketing within the Australasian fresh fruit, vegetable and floral industries.
The Marketer of the Year Award celebrates an individual or team that has developed and executed a highly visible, unique and effective marketing campaign. It highlights how marketing can be used to build brands, connect with customers, and elevate products. MOYA honours innovative and creative campaigns that deliver value and promote the very best that Australasia’s fresh produce industry has to offer.
Nominations from any part of the value chain for any product or service are welcome. The award is open to campaigns conducted in Australia and New Zealand and international campaigns conducted by Australasian entities. Ongoing campaigns can be submitted, providing new iterations can be demonstrated in the 2026 nomination.
Entries will be assessed against the following criteria:
• The ability to develop and execute a highly visible, effective marketing campaign
• How the mix of marketing tools were used to position the campaign to the target audience
• The ability to use unique features to stand out from other campaigns
• Validated evidence highlighting the campaign’s success
• How the campaign could be used to promote the importance of marketing to industry
