Horticulture
Awards for
Excellence 2024

Seeka Marketer of the Year Award 2024

Produced by IFPA and Produce Plus Nominations

Please note that Marketer of the Year nominations will close 29 April 2024.

Introduction

The Seeka ‘Marketer of the Year Award’ 2024 is open to any individual or team who, through a marketing campaign, has shown excellence in the marketing of fresh fruit, vegetables or flowers in Australia or New Zealand in the past year. Nominees can come from any part of the value chain including seed companies, growers, packers, processors, shippers, importers and exporters, wholesalers and retailers, foodservice, government agencies, associated suppliers to the industry and many more – any stakeholder from seed to shelf is eligible.

Judging

Nominations are judged against the below criteria by a panel consisting of representatives from the International Fresh Produce Association and Produce Plus, with the options to invite other non-aligned experts to help with the judging. The panel judges against the below criteria:

• Judging will be based on the merit of the nominations received and any subsequent information as requested, including but not limited to, follow up interviews, referee checks and/or business visits.
• Nominations are judged against the criteria by a panel consisting of representatives from the International Fresh Produce Association and Produce Plus, with the options to invite other non-aligned experts to help with the judging.
• The independent judging panel’s decision will be final.

Nomination

The nomination for the Seeka ‘Marketer of the Year’ Award 2024 is split into three parts:

• Part A: The Nomination
• Part B: Marketing Campaign Details
• Part C: Supporting Material

Please ensure you have completed all three parts addressing all criteria before submitting the website form. Your entry is judged not only on your responses to the following questions, but also on the quality of the supporting material submitted. For assistance or further enquiries on the Marketer of the Year Award, please contact Tim Withers from IFPA A-NZ or Liam O’Callaghan from Produce Plus.

Should you have any additional special requirements regarding this award nomination, please email twithers@freshproduce.com or liam@fruitnet.com

Nomination Guidelines: Seeka Marketer of the Year Award 2024: Produced by IFPA and Produce Plus

The Seeka Marketer of the Year Award, produced by IFPA A-NZ & Produce Plus, is judged by Produce Plus Magazine and the International Fresh Produce Association A-NZ