Retail Tour
Retail Tour
Fresh Customer Encounters
This curated tour is designed to uncover the driving forces reshaping retail today, connecting participants with marketplaces tailored to showcase the customer experience and decision-making processes. Attendees will gain valuable insights into how innovative retailers merchandise and strategise their produce departments while engaging with their customer base to drive fresh produce and floral sales.
Led by industry experts, this half-day excursion promises an exploration of cutting-edge retail innovations. Participants will engage with the pioneers behind the evolution of fresh produce retailing, witnessing firsthand the "next generation" of retail concepts.
Commencing at 8:00am at the Brisbane Convention & Exhibition Centre on Wednesday morning, the tour will take participants on a journey through various retail establishments, from traditional flagship stores to boutique retailers offering novel customer experiences. The tour will conclude around 12:30pm, back at the Brisbane Convention & Exhibition Centre, with morning tea included in the $130.00 per person fee.
This tour offers an invaluable opportunity for delegates to witness best-in-class merchandising, strategic decision-making, and customer engagement in action. Whether exploring sustainability trends, innovative store designs, or evolving consumer preferences, participants will leave with key insights on the Brisbane (AU) fresh produce and floral retail environment.
Key Takeaways and Learnings:
- The unique mission and marketing mix (product, price, place, promotion) of each retail store,
- Consumer demographics and their impact on merchandising strategies,
- How leading stores craft distinct customer experiences and differentiate from competitors,
- Effective strategies for positioning fresh produce and floral products to drive sales and engagement,
- The influence of store layout, complementary categories, and in-store marketing on fresh produce and floral sales,
- Notable consumer purchasing trends, including those specific to the store, and their impact on retail strategy,
- Sustainability innovations, such as eco-friendly packaging and initiatives, in the fresh produce and floral sector,
- The evolution of consumer marketing, including digital engagement and in-store activations.
Date
4 June 2025 (Wed)
Time
8:00am – 12:30pm
Tour Cost
$130 inc. GST
Catering
Morning Tea
Retail Tour
Bus Tour Itinerary - Limited Tickets
TIME
ACTIVITY
8:00am
Meet at Brisbane Convention & Exhibition Centre (BCEC)
8:00am
Depart BCEC
8:30am
Arrive at Harris Farm Markets (West End, QLD)
9:15am
Arrive at Woolworths Montague Markets (West End, QLD)
10:10am
Arrive at Fresh Sensations (Carindale, QLD)
11:15am
Arrive at Standard Market Company Gasworks (Newstead, QLD)
12:30pm
Arrive at BCEC
Learn about innovative customer journeys at Queensland's innovative retail scene - explore local produce and cutting-edge marketing. Join us for valuable insights in fresh produce retail.
