Felecia White

Head of Consumer Insights and Capability,
Hort Innovation

Felecia White is a food marketer with over 25 years’ experience in consumer goods industries in companies including Nestle, Arnotts, PepsiCo and Diageo. Specialising in consumer and shopper understanding, Felecia has a track record in uncovering insights and applying them to improve decision making and deliver profitable growth for brand including Smiths, Red Rock Deli, Gatorade, Smirnoff and Bundaberg Rum.

Joining Hort Innovation 18 months ago she brings a passion for fact-based decision making. Felecia is glad to now be working on fruit and veges that are everyday foods, rather than the ‘sometimes’ or ‘naughty’ snacks and soft drinks.