MOYA Nominations | Premiere Horticulture Conference & Trade Show

Seeka Marketer of the Year Award 2024

Produced by IFPA and Produce Plus Nominations

Please note that Marketer of the Year nominations will close 29 April 2024.

Introduction

The Seeka ‘Marketer of the Year Award’ 2024 is open to any individual or team who, through a marketing campaign, has shown excellence in the marketing of fresh fruit, vegetables or flowers in Australia or New Zealand in the past year. Nominees can come from any part of the value chain including seed companies, growers, packers, processors, shippers, importers and exporters, wholesalers and retailers, foodservice, government agencies, associated suppliers to the industry and many more – any stakeholder from seed to shelf is eligible.

Judging

Nominations are judged against the below criteria by a panel consisting of representatives from the International Fresh Produce Association and Produce Plus, with the options to invite other non-aligned experts to help with the judging. The panel judges against the below criteria:

Judging will be based on the merit of the nominations received and any subsequent information as requested, including but not limited to, follow up interviews, referee checks and/or business visits.
Nominations are judged against the criteria by a panel consisting of representatives from the International Fresh Produce Association and Produce Plus, with the options to invite other non-aligned experts to help with the judging.
The independent judging panel’s decision will be final.

Nomination

The nomination for the Seeka ‘Marketer of the Year’ Award 2024 is split into three parts:

Part A: The Nomination
Part B: Marketing Campaign Details
Part C: Supporting Material

Please ensure you have completed all three parts addressing all criteria before submitting the website form. Your entry is judged not only on your responses to the following questions, but also on the quality of the supporting material submitted. For assistance or further enquiries on the Marketer of the Year Award, please contact Tim Withers from IFPA A-NZ or Liam O’Callaghan from Produce Plus.

Nominator Details (Your details)

Title

First Name(Required)

Last Name(Required)

Phone(Required)

Email(Required)

Company Name(Required)

Position(Required)

Nominee Details

This nomination is for:(Required)

An individual

A company

Title

First Name(Required)

Last Name(Required)

Phone(Required)

Email(Required)

Company Name(Required)

Position(Required)

Company Address(Required)

City/Suburb(Required)

State(Required)

Part A. The Nomination

Nominated Award:(Required)

Seeka Marketer of the Year Award, produced by IFPA A-NZ and Produce Plus

Nominated Campaign(Required)

Nominee Name, Company Name – Campaign Name

Please include a company profile

Provide a brief summary of the product or marketing campaign being nominated

Part B. Marketing Campaign Details

Please try to keep your responses as clear and concise as possible

Please outline the campaign's key success metrics detailing evidence of the campaign’s success in direct relation to each of the key success metrics

Who was the target audience/s for the campaign?

Outline the marketing tools used in the campaign, detail why they were selected for the specific target market and how they have been applied.

Are there any features of this campaign that are unique?

Part C. Supporting Material

Please include supporting material as part of your entry. This can include images, marketing collateral, spreadsheets, videos and social media links that best showcase the marketing campaign, its unique features and provide evidence of the campaign’s success. Please note that all material will be kept confidential and will not be shared with external parties.

Drop files here or

Max. file size: 8 MB.

Consent(Required)

I agree to the privacy policy.

We are committed to protecting the privacy of all personal data you provide us during the award nomination process. The following statements describe what we are doing with your data and how long we store it so you are fully informed prior to you submitting personal information. All Hort Connections award nominee personal data will be retained for a period of up to 8 years. This data will be kept secure and private. We may access it for the purpose of reviewing and contact 2024 winners, or for the purpose of evaluating future award nominations. After this time, all personal data will be deidentified and removed from our records. Your name and contact information (including email address and phone number) may be used by parties directly related to the award selection process. These parties may include the host association, the Awards Selection Committee, approved stakeholders and sponsors for relevant purposes such as winner selection and promotion in accordance with the National Privacy Principles outlined in The Privacy Act 1988. If you do not consent to your contact details being provided to approved stakeholders of the event, please contact info@hortconnections.com.au.

Should you have any additional special requirements regarding this award nomination, please email twithers@freshproduce.com or liam@fruitnet.com

Nomination Guidelines: Seeka Marketer of the Year Award 2024: Produced by IFPA and Produce Plus

The Seeka Marketer of the Year Award, produced by IFPA A-NZ & Produce Plus, is judged by Produce Plus Magazine and the International Fresh Produce Association A-NZ

HorticultureAwards forExcellence 2024