Registration
#HortCon25

Elad Mardix

CEO & Co-Founder,
Clarifresh



Elad is the CEO and Co-founder of Clarifresh, the world’s first AI-powered Quality Management software for the Fresh Produce industry.

Clarifresh’s automated QC platform, leveraging proprietary computer-vision technology and Big Data & analytics capabilities, empowers the world’s retailers, wholesalers, marketing companies and growers to make data-driven business decisions to reduce waste and maximize profitability.

Prior to co-founding Clarifresh in 2018, Elad had a distinguished 12-year career working for J.P. Morgan in both New York and Hong Kong, where he ran J.P. Morgan’s Asia Technology banking franchise. As a senior tech banker, Elad had the privilege of partnering with some of the world’s most brilliant tech entrepreneurs. Elad holds a BA in Economics & Accounting from Bar-Ilan University, Israel, and an MBA from Darden school, University of Virginia, USA.


Speaker Session

June 06, 2025

Trade Show Speaker Sessions Red Stream Session 2: Harnessing the Power of AI in Horticulture

Halls 1-3 Trade Show Presentation Area - Red

1400 - 1430

REGISTRATION